Why we built the Hub
For more than two decades, the world's largest companies and the largest accounting and audit firms have done a large share of their accounting, reporting and audit work from India. Multinationals run global capability centres there for finance and accounting. The top accounting and audit networks run their own global delivery centres and global delivery services teams (often called GDCs or GDS) that keep books, run month-end close, prepare audit workpapers and draft financial statements for their offices in the US, the UK, Singapore and elsewhere.
It has worked for them for clear reasons:
Firms outside the top ten, and growing businesses, have mostly been left out. Setting up your own centre in India means a legal entity, hiring, training, IT, security and management time, and it only pays off at scale. Freelancers and generic outsourcers are cheaper to start with, but rarely bring the written processes, senior review and controls an accounting firm needs.
We built the Hub so that mid-sized and smaller CPA firms, Singapore practices and growing businesses can use the same delivery-centre model without building one. You get a team of qualified accountants working to your checklists, senior review on every file, security you control and hours that fit your day, starting with one client file and with nothing to set up in India.
ProLead has served 500+ clients since 2012 across audit, accounting, advisory and market entry. Over that time we have kept books, closed months and prepared audit files for companies of every size, including the Indian subsidiaries of global groups reporting under US GAAP and IFRS. The Hub brings the same people and standards to accounting firms and their clients.
Who leads the Hub
Prashanth Vellanki
Founder and Principal Consultant, ProLead · Leads the Hub
FCA · CIA · CFE · DISA · CertIFRS
Over 16 years in assurance, internal audit, market entry and corporate advisory. Prashanth has set up governance and finance frameworks for many companies and serves as an independent director on company boards. He leads the Hub and is involved in every new engagement.
Execution lead partners
Prem Kumar Y
Founder and Principal Consultant, ProLead · Execution lead partner
FCA · DISA · CertGST
Specialises in FP&A and technology-enabled finance operations. Prem oversees delivery quality, staffing and turnaround across Hub engagements.
Ajay Kumar Narra
Founder and Principal Consultant, ProLead · Execution lead partner
FCA · DISA
Specialises in tax, compliance and SME finance. Ajay oversees US business tax return preparation and the bookkeeping, close and reporting work for startups and SMEs.
Prasanth S S
Partner and Principal Consultant, ProLead · Execution lead partner
FCA · DISA
Specialises in audit, management consulting and process optimisation. Prasanth oversees close, reporting and audit support work.
US review and Singapore leadership
Iqbal Singh Grover
Founder and Principal Consultant, ProLead · CPA (USA) review
FCA · CPA (USA) · DISA · CertGST
A licensed US CPA who specialises in US GAAP and cross-border accounting. Iqbal reviews US engagements case by case, where the work needs a US CPA's review.
Alex Choong
Associate Partner, Singapore · Singapore lead
ACCA · CA (Singapore)
Leads the Hub's Singapore engagements from ProLead's Singapore office, and is the point of contact for Singapore practices and companies.
The full ProLead partner team is on prolead.services.
ProLead in brief
- Founded: 2012.
- Offices: Bangalore, Hyderabad, Cochin and Amritsar, with associates in Mumbai and Delhi; a hybrid office in Singapore and a virtual office in the USA.
- Technology partnerships: QuickBooks ProAdvisor Platinum, Xero Certified Partner and Zoho Authorized Partner.
- Credentials across leadership: FCA, CPA (USA), ACCA, CIA, CFE, DISA, CertIFRS and Chartered Accountant (Singapore).
Clients we have worked with
ProLead has worked with businesses from startups to multinational groups. Because the Hub works for accounting firms, we do not name their clients here. See the clients and businesses ProLead has worked with on prolead.services.
Explore ProLead
- prolead.services: ProLead and all five of its service verticals.
- proleadnex.com: process design and Zoho implementation.
- startbusinessinindia.com: setting up a company in India.
Frequently asked questions
What is a GDC or GDS?
Why have large firms moved accounting and audit work to India?
Should we set up our own team in India instead?
Is the Hub only for small firms?
How is the Hub different from a large firm's delivery centre?
General information only, not legal, tax, audit or professional-conduct advice. Rules, standards and software features change, so confirm the position that applies to your firm before you act. See our disclaimer.